Editorial charter of the website of the Media Observatory for Sustainable Fisheries in Africa
Because you don’t write for the web, like you write for paper!
The purpose of this charter is to formalize the rules of ethics, content management and graphic design that publishers must have in order to integrate harmoniously into the observatory’s website. It defines the respectful and responsible behavior that everyone obliges themselves to adopt when posting information on the web.
Each editor is the editorial manager of the documents they publish. In this context, he undertakes:
at. To put only reliable, verified and official information online;
b. To ensure that its pages comply with the legislation in force in terms of copyright for texts and photos, information security, respect for private life, freedom of expression.
vs. Not to open its pages to advertisements or to information that could harm the image of the observatory. The person in charge will refer to the prescriptions decided by the observatory as mentioned below:
d. To update or withdraw its pages in the event of a justified complaint. This list is not exhaustive and compliance with the texts in force, even not specifically mentioned here, is required.
The rules of web writing
For effective, well-organized content (semantically rich content, with short and rhythmic sentences and concise and precise words…) and finally interactive (integration of internal and external links). • Respect the quality and length of the content to be read and understood in rapid reading:
• An informative, catchy title incorporating key words. 10 words maximum.
• Useful, concise headings that include key words. 10 words maximum
• 1 idea per paragraph: make it easier to read by leaps and bounds, without following the flow of the article.
• sentences of 15 to 20 words maximum, because we do not remember more words at the same time!
• rhythmic sentences: nominative, verbal, exclamatory, interrogative, always in the active form, because it is shorter! Forget about the relative. When you deal with several subjects at the same time, you lose the reader.
The length of your items
For value-added content that is also appreciated by Google, forget about articles of less than 300 words. Do not hesitate to opt for lengths of 500 to 800 words … or even 1,500 words (depending on your subjects and your targets).
It’s long ? Not, if you prioritize your information well!
THE COMPOSITION OF AN ARTICLE
The title of the article is a major part of the first reading level. It catches the eye and sets the tone.
A good headline and the reader is almost guaranteed to read the article. They are already telling a story. They should therefore not be descriptive but catchy. The title is not in all caps. A picture
The body of the article is preceded by a hat intended to attract attention and arouse curiosity. The hat is written in a single paragraph, in bold and aligned to the left.
The text is divided into 2 or 3 paragraphs maximum with one idea per paragraph or one story element per paragraph. Paragraphs are not linked by heading.
Each article is signed by its author in the form of a pseudo or his own name.
Each editor is in charge of the illustrations (photos) associated with the writing of his article and must therefore provide at least 1 image per article. 2 solutions:
- take pictures yourself with the written consent of the people appearing in the image (pay attention to the rules of image rights, especially for recognizable people within a group).
- ask for royalty-free photos (especially for shows or exhibitions from communication officers)
Each image is associated with a caption (60 to 80 characters maximum). The caption is a short sentence or phrase appearing in the body of the post. The photo credit must be mentioned as follows: title of the image (source / license – name of the photographer).
Sending / publishing your articles and updating them
By email Attached file entered in Word (PC or Mac); the file is named after you. Without forgetting the attached photos in the appropriate format (jpg, png ..)
- To the administrator: email@example.com by the website form / contribute page By logging onto the website Publication of the article directly on the website www.mosfa-ompda.org facilitated by the manual.